The Secret Millionaires Club Learn & Earn promotion teaches financial literacy and entrepreneurship with print and digital materials offering activities to do in the classroom, at home and in other venues and settings where students and families learn. It was developed to extend the lessons of the Secret Millionaires Club webisodes and prime time specials created by A Squared Entertainment, into classrooms and homes across the country. Sponsored by CreditReport.com, part of the Experian family of brands, a robust array of materials has been developed for distribution to schools, youth organizations, and families. All in-school activities are developed by educational partner, Houghton Mifflin Harcourt and are aligned to national core math standards to ensure maximum integration and implementation.

A cornerstone of the program is a national competition challenging kids throughout the country to come up with new business ideas. Individual or teams of 2 to 4 students aged 7 to 16 will have an opportunity submit their ideas into the Grow Your Own Business Challenge to win prizes. Entries will be submitted online or by mail from October 20, 2011 to January 20, 2012.

You can learn more about the program from by watching Andy Heyward (Creator of the Secret Millionaires Club animated series) and Ken Chaplin's (Senior Vice President Marketing, Experian Consumer Direct) interview below: